Strengthening Operations for a $30M Supplement Brand

A bootstrapped direct response supplement incubator, generating $30M in revenue, needed to revamp its paid media and lifecycle departments, with the possibility of adding a COO to help scale operations.

We conducted a national search for a Head of Acquisition and Director of Lifecycle, identifying candidates with strong experience in direct response advertising and managing multiple product categories. Additionally, we ran a COO search and presented the client with three highly qualified candidates. The client opted to consult with one of the finalists and paused the full COO hire.

The client successfully optimized their marketing spend, improved deliverability, and onboarded a new 3PL partner, ensuring continued operations and growth.